B2B mobile for Rexel Global

One mobile app ten countries could agree on

Role
Product Manager
Organization
Rexel Global
Timeframe
2015 – 2017
Stack
Native mobile, Webshop APIs

Ten countries, ten sets of requirements, one app. Drove the rebuild from prototype to native, cutting bug reports 90% and lifting store ratings two stars.

Field research first

What contractors need from a B2B app is rarely what the requirements workshop produced. The requirements that mattered came from riding along in contractor vans at 6am, not from the workshop deck.

What shipped

The B2B inventory system launched in Australia and New Zealand now rides in more than 500 electrical contracting vans.