Platform diagram
USESI / 2022 – 2026
Eight brands, one commerce platform
A services-based platform on VTEX replacing a legacy ERP-bound storefront, with product data governed centrally in a PIM.
USESI / 2022 – 2026
A services-based platform on VTEX replacing a legacy ERP-bound storefront, with product data governed centrally in a PIM.
USESI / 2023 – 2026
Orchestration exposing legacy databases to the commerce platform and to external partners. $5M in net new revenue.
Rexel Global / 2015 – 2017
Prototype to native rebuild: bug reports down 90%, ratings up two stars, now riding in 500+ contractor vans.
Ongoing / Portland
Screenprinted, small runs, mostly given away. Registration marks and all.
Ongoing / Northwest
Photojournalism degree, still shooting. People and places, mostly the Northwest.
A budget organized by GL category invites one question: why is this so expensive? Organize it by service and the meeting changes character.
Recruiters read four years of technical titles and file it under "not product." Here is the project that argues otherwise, decision by decision.
We rolled an agentic AI framework across a 44-person org. The framework is maybe the third most important reason it worked.
The job has always been the same: find where a business is losing money or leaving it on the table, then ship the thing that fixes it.
I run a 44-person technology organization across product, engineering, infrastructure and support, with a $15M budget mapped to the business services it funds. Before that I was a product manager at Apptio, Numerify and Rexel, where I learned the pattern that still drives every decision I make: deep customer understanding, a platform bet, measurable money.
What has my attention now is making a technology organization AI-native, which turns out to be a people problem wearing a tooling costume. Studied philosophy, religious studies and photojournalism at the University of Oregon, which explains more about how I run a roadmap than the resume lets on.