/4 min read

A Data Model Is an Opinion About the Customer

What counts as a product record, which attributes earn governance, and what "clean" means when two supplier feeds disagree.

What counts as a product record, which attributes earn governance, and what "clean" means when two supplier feeds disagree.

In B2B distribution the product record is the product page, the search result, and half of every support call. Deciding what a product IS is a customer decision dressed as a schema, and it has to come before any amount of data cleaning.